JEFFREY STEEN

writer | editor | wordpress designer | marketing specialist

A freelance designer, writer, editor, and marketing specialist with 10-plus years of experience, I bring a storytelling approach to content—from rich narrative articles to in-depth interviews, fun and informative TV programs, and entertaining podcasts.

I have spent my career leading publication and production teams, while also crafting strategies for building brands in print and in digital realms. This content-first model—facing businesses and consumers—has resulted in incredible growth for the brands I represent—in industries from tech to dining.

MY CONTENT TOOLBOX

Article Writing and Editing
  • Draft, proof, and approve feature articles on lifestyle topics, social activism, health and wellness, technology, religion, and more
  • Conduct effective, long-form interviews with notable personalities and celebrities
  • Employ carefully crafted voice and style for diverse audiences
  • Gather and cite sources for white papers and research summaries in medicine, technology, and health
  • Utilize AP style, APA, and Chicago Manual of Style for clean—and appropriately formatted—content
Print Production
  • Create editorial calendars for diverse markets and publications
  • Build, update, and execute production calendars for print and digital magazines
  • Manage teams of editors and art directors through production of multiple digital and print titles
  • Employ print guidelines, blueline processes, and distribution tools to ensure content has the greatest impact
  • Conduct surveys of readership to ensure content continues to be relevant and distribution is effective
Social Media and Digital Marketing
  • Leverage HubSpot certification in Inbound Marketing to deliver SEO-friendly content for consumers and businesses
  • Build, tweak, and maintain buyer/consumer personae to guide content creation
  • Utilize Google, WebCEO, Facebook, Twitter, HootSuite, Keyhole, and other analytics to hone content strategies
  • Map content strategy across print, web, and social channels to ensure consistent messaging and ever-growing reach
WordPress Web Design
  • Build ground-up sites for individuals and nonprofits using existing themes
  • Establish goals and needs of clients in order to select proper themes and plugins, and define needed customizations
  • Create and update logos for web and social use
  • Incorporate video, audio, graphics, and interactive forms/surveys to increase viewer engagement
  • Ensure sites are optimized for mobile devices
  • Integrate analytics tracking and issue regular reports
  • Resolve technical issues and coordinate updates and fixes with site/domain host
  • Create graphics as needed for web use

SERVICES

WRITING/EDITING SERVICES

  • Interviews
  • Round-ups
  • Profiles
  • Reviews
  • White papers
  • Product studies

WORDPRESS WEB DESIGN

  • Ground-up builds using existing themes
  • Logo creation/updates
  • Video, audio, graphics, and interactive forms/survey incorporation
  • Mobile-ready design
  • Updates to existing sites

MARKETING CONSULTING

  • Building buyer personae
  • Mapping content strategy
  • Defining deliverables and goals
  • Analyzing metrics
  • Creating and delivering digital and print content
  • Crafting brand messaging